Leveraging Power Apps Control Framework for Enhanced CRM Functionality

Leveraging Power Apps Control Framework for Enhanced CRM Functionality

The fast-paced business environment demands staying updated with relevant news articles and information to make informed decisions. However, integrating external data sources seamlessly into Customer Relationship Management (CRM) systems can be challenging. To address this issue, a Power Apps Control Framework (PCF) was built to showcase news articles relevant to the account in CRM for which it queries Bing API internally.

Case details

Power Apps Control Framework
Shreekar Kulkarni
1.5 Months
Microsoft and Power Platform Developers

Use Case

The PCF component is designed to enrich CRM interfaces by showcasing news articles relevant to specific accounts. Leveraging licensed news APIs such as the Bing News API, the control retrieves up-to-date news articles related to the respective accounts. Users can view summarized details such as news title, description, and other relevant information directly within the CRM interface. Additionally, the control offers seamless access to the original news article either by clicking on the button adjacent to the news heading or directly on the image itself.


  • Data Integration: Integrating external data sources seamlessly into CRM systems poses a significant challenge. The need to retrieve and display relevant news articles within the CRM interface necessitated a robust solution for querying and presenting this data effectively.
  • User Experience: Traditional CRM interfaces often lack dynamic content and can be cumbersome to navigate. Incorporating a visually appealing and intuitive news display component within the CRM interface enhances the user experience and encourages engagement with the platform.
  • Content Relevance: Manually curating news content for each account within the CRM system is time-consuming and prone to inaccuracies. Automating this process using the Bing API ensures that users receive timely and relevant news updates tailored to their specific accounts.


  • Enhanced Decision Making: By providing users with access to real-time news articles directly within the CRM interface, the application empowers them to make informed decisions based on the latest developments relevant to their accounts.
  • Improved Efficiency: Automation of the news aggregation process reduces the manual effort required to curate and update news content within the CRM system, freeing up valuable time for users to focus on more strategic tasks.
  • Competitive Advantage: Staying abreast of industry trends and developments is crucial for maintaining a competitive edge. By integrating a news display component within the CRM interface, businesses can ensure that their teams are well-informed and equipped to respond effectively to evolving market conditions.
  • Scalability and Reusability: By uploading the PCF component to the PCF gallery, the solution is accessible to a global audience. Businesses across industries can leverage this reusable asset to enhance the functionality of their CRM systems and drive greater value from their technology investments.

The innovative use of the Power Apps Control Framework exemplifies the potential for leveraging low-code development tools to address complex business challenges. By seamlessly integrating external news sources into CRM systems, the PCF control enhances the user experience, facilitates informed decision-making, and provides businesses with a competitive advantage in today’s dynamic marketplace.

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